Assertiveness & Confidence Building

Who should attend

Anyone at any level who wants to develop a more assertive communication style (e.g. speaking up and not being passive; not reacting aggressively) and be able to deal more effectively and confidently in different situations with various people.

Course Overview

Confidence is a key ingredient for success. Whether you are looking to build confidence in yourself, or you want to help others to become more self-assured this course is perfect for you. Assertiveness is a key factor in encouraging straightforward communication and reducing misunderstanding and the danger of unproductive conflict.

This course will help you learn how to be more assertive and confident within yourself and recognise the difference between assertive and aggressive behaviour. Not only that, you will be able to:

  • define different behaviour types and recognise them in one’s self and others, along with their effects
  • identify situations where they find it difficult to be assertive and to understand why this is and what to do about it
  • demonstrate and practise a range of assertiveness techniques including how to say ‘No’; how to make requests; how to respond to criticism or put downs;
  • deal with aggression

After this course you will be able to Use a structured approach to give feedback about unwelcome behaviour, see noticeable benefits of assertiveness and a boost in self-esteem and confidence.

Course Timetable

09.30 – 09.45 Coffee and Course Objectives

09:45 – 10:00 Defining Assertiveness (What is assertiveness? Why is assertiveness essential to business success? How we influence and how this affects our role in the company.)

10:00 – 11:15 Understanding Behaviour (Look at behaviour patterns that can throw us off balance. Wanting to succeed, but unable to achieve results; denials and delusions; dealing with challenge to authority and aggression; dealing with difficult people and poor performance.)

11:30 – 13:00 Obtaining Results; Developing Inter-Personal Skills (Practice overcoming barriers through role plays. Dealing with difficult situations.)

13:00 – 14:00 Lunch

14:00 – 15:00 Negotiating and Persuading (Understanding the clients needs, both internal and external. What are the motivators and drivers for their demands or requests? How can I champion my requests over theirs?)

15:00 – 16:30 Practice Makes Perfect; Building Confidence in Assertiveness Skills (Participants develop assertiveness skills through further role plays, including negotiation and persuasive techniques.)

16:30 Summary & Action Plans Agreed

Other Courses



Call James now on 0131 625 7151 to get a full detailed course description and next available dates.

Course Location

This course will be run at the Edinburgh Training and Conference Venue, which is situated in the centre of Edinburgh, just 5 minutes walk from Waverley Station and close to major bus routes, including the airport bus. Discounted parking is available at the St John’s Hill NCP Car Park. Our training rooms are light and spacious, all are air conditioned with natural daylight.

Complimentary breakfast and lunch will provided, as well as tea and coffee throughout the day. If you’ve got any special dietary requirements just let us know, ideally in advance, and we will be pleased to cater for them. Our team will be there on the day to make sure everything goes smoothly. If there’s anything you need please ask, because “If we Can we Will”.

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