The LinkedIn Sales Revenue ‘Acceleration’ One Day Workshop

Objectives:
Implement and drive a detailed 90-day revenue buster business development and marketing plan
The 90-day plan will be customised to your business
The ability to use LinkedIn to produce results, save time, money and resources
The workshop is CPD certified and comes with the highest endorsements

Content:
1. LINKEDIN – YOUR POSITIONING

Develop a first class ‘first Impression’
Position and align your personal brand for engagement
Position your business (company page & subpages)
Keywords in 8 hot spots – get found – get noticed

2. CLIENT RETENTION

Retention strategies – keeping clients close
Increase life time value of existing business
Communicate with clients effortlessly

3. REFERRAL AND RECOMMENDERS

Initiate a referral strategy that works
Activities that drive recommendations
Implement a monthly referral & recommender’s system

4. PROSPECTING

Find prospects
Find companies
Smoke out access points
Engage Boolean search modifiers
Download Chrome Extensions that do the work for you

5. ENGAGEMENT

Connectivity protocols
Connecting with someone who you know
Connecting to someone new
Following up and keeping in contact
Build and manage engagement pathways
The loyalty ladder

6. MARKETING AND VISIBILITY

Regular transmissions (no need to blog)
Amplifications – reach untapped networks
Keep your newsfeed focused & thin
Generate familiarity opportunities
The opportunity conveyor belt

7. GO TO STATUS: EARNING THE RIGHT

Generate trust and credibility
Build and maintain your reputation
Protect and develop your differentiation
Keep your reputation at the forefront

8. COMPETITOR INTELLIGENCE

Track and monitor your competition
Gather intelligence without being noticed

9. SECTOR INTELLIGENCE

Track and monitor your sector
Be the first to ‘know’ & share

10. IMPLEMENT AND MEASUREMENT

Time mastery
The 5 Ways system
Tracking your success
Implementing your 90-day plan
Access 90 days of support

Who will the Course benefit:

Who Should Attend:

THIS IS FOR YOU:

You have little time or money for business development or marketing (you wear many hats), but you need strong>RESULTS

You’re more of a technician and don’t know much about driving revenue from existing clients and generating new business

Your time to learn is very limited, so you want a business development and marketing plan to implement NOW

You need to fill the pipeline with ongoing prospects and stop the see-saw revenue

You need support from time-to-time at no additional investment

A plan that is easy to run, review and produces results

To book your place or for more information, call us on 0131 625 7142, or complete the form below:

Course Enquire

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Course Location

This course will be run at the Edinburgh Training and Conference Venue, which is situated in the centre of Edinburgh, just 5 minutes walk from Waverley Station and close to major bus routes, including the airport bus. Discounted parking is available at the St John's Hill NCP Car Park. Our training rooms are light and spacious, all are air conditioned with natural daylight.

Complimentary breakfast and lunch will provided, as well as tea and coffee throughout the day. If you've got any special dietary requirements just let us know, ideally in advance, and we will be pleased to cater for them. Our team will be there on the day to make sure everything goes smoothly. If there's anything you need please ask, because "If we Can we Will".

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